I seem to have inadvertently caused some confusion. About a week ago, I announced that I was stepping down from a blogathon gig and was taking a hiatus from videos due to health issues. However, the daily posts kept right on coming. How is that possible? I have a reserve of posts at the ready. A reserve? Yes, indeed.
I thought it would be helpful to share my process for blogging. I hope it will clear up some confusion as to how I am able to build up content for daily posts and create a buffer for vacation, illness, etc. Not many solo movie bloggers keep up a daily schedule for posts (Lindsey of The Motion Pictures is one in the classic film category) but if you can manage it, it’s a great way to build up a devoted readership.
How do I do it? First of all, know that even though I post every day, I do not write every day. In fact, I did not write at all for most of the month of October. I was in South Korea and did not have my laptop with me. Instead, I wrote like a maniac in the months before my vacation and planned a post for every single day that I was gone. The WordPress app is not perfect yet but it got the job done and I was able to control the site with relatively few hiccups.
Since announcing my slowdown, I have been dipping into my post reserve. Perhaps only one or two posts since the announcement have been entirely new content. The rest were posts that I had created weeks or months before and kept in reserve. I have a few reasons for holding back posts. First, I may write something that will be more relevant later. (For example, I held back my 1960 Peter Pan review for several months so it would publish just before the recent live broadcast of the play. My William S. Hart theme month was planned almost a year in advance.) Second, I tend to write in bursts and it makes no sense to publish five posts one day and nothing for the next week.
A post reserve is important as my job has unpredictable hours and my health is usually so-so. I don’t know if I will always have the time or energy to create content so I plan for the worst.
There are two exceptions to all this: blogathons and videos.
Blogathons by their very nature are done in real time and require quite a bit of TLC to pull off. Participants need their questions answered, rosters need to be updated and the event needs to be marketed. This is not something that can be done in advance.
Videos take an entirely difference set of skills from written reviews and they do tend to take over my life when I am working on them. Plus, my voice needs to be in shape to narrate. My immune system is not the best and I am prone to throat infections, getting several a year. You see the problem.
So, while I can build a reserve of reviews, GIFs and other goodies, videos and blogathons are not really meant for that sort of thing.
But let’s focus on the positives. I am going to share how I create content for a daily blog.
First, I have two categories for posts and they are very similar to the classifications used to by silent film studios. I have the programmers, the small items, that are much faster to create and I have the specials, the longer content that takes a lot of time and effort. Fun Size Reviews, GIFs and shared YouTube videos are programmers. Specials are full-length reviews, After the Silents, Silents in Talkies, video reviews, long articles and the Cooking with the (Silent) Stars series. Generally, I try to have at least two specials every week and one of them is always a full-length silent film review.
As I watch silent films for review, I keep track of the times of sequences that I think would make good GIFs. After I have watched the movie, I go back and create the GIFs. I generally try to make three GIFs or more from every movie but I always make at least one. These GIFs go into my reserve for later use. At any given time, I have between 50 and 200 unpublished GIFs on hand.
Usually, GIFs will debut in one of my quippy Animated GIF posts. After that, it may be reused to illustrate a humorous point, to embellish a Fun Size Review or be published as a Silent Movie Rule or whatever else I think of.
I try not to publish too many GIFs from the same film in a row because I like to keep variety on the site.
Fun Size Reviews, Trivia Cards, etc.
With shorter posts that follow a particular format, I like to use an assembly line approach. For example, when I make Fun Size Reviews, I generally write anywhere from five to ten in one sitting. I have a master list of all the movies I have covered (no film gets a Fun Size Review before a full-length review) and use it to make sure I do not skip or repeat a film. The trivia cards use the same Photoshop template and I also create between five and ten in a sitting.
My master list tells me whether the film in question has GIFs (some of my older reviews do not have GIfs to go with them so I have been going back and creating them), whether it has a Fun Size Review, a trivia card and whatever other related series I might create in the future. This is a great way to draw attention to older content that new readers may not have seen before without boring established and long-time readers.
Unlike my shorter posts, silent movie reviews are a definite risk when it comes to time spent. Some movies make it a challenge for me to even write 1,000 words (my minimum review length) while others have so much juicy detail that I have to cut myself off. There are also (seemingly) simple films that send me down the research rabbit hole.
Cough cough, Surrender, cough.
Oh, all right. I’ll tell the story. I was happily writing away and decided to add a few details on Ivan Mosjoukine, the film’s leading man. When researching something or someone, I often stop by Wikipedia to see what the average Joan is going to have read on the subject. Something seemed off with the narrative being peddled and down the rabbit hole I went.
Here is the article as it appears at present. I have highlighted the errors in green.
I thought this was supposed to be about Ivan Mosjoukine. Someone has a little Valentino fixation and it sure isn’t Carl Laemmle. (The whole debunking is in my Surrender review.)
The problem is, I don’t know when a Surrender is going to come my way. I generally try to keep at least a month or more of reviews in reserve but if a I fall down a rabbit hole, I burn through that reserve quickly. As a result, I try to keep a mix of films I have never seen before and films I am already familiar with. That way, I know what I am letting myself in for at least some of the time.
Longer articles on myth-busting and general silent film knowledge are written on an as-needed basis. When the topic is fairly non-controversial, I post them soon after they are completed. However, if the topic is a hot-button issue or if it reflects badly on a beloved star, I may hold it back so that it can “cool down” and perhaps be revised so that it is not unnecessarily inflammatory.
Does it always work? No. I did lose subscribers over my discussion of The Wind and its “bastardized” ending (spoiler: Lillian Gish is a great actress and a shameless fibber) but I don’t really think they were the sort worth keeping. While I try not to give offense, there are some fans who definitely prefer a black and white narrative filled with heroes and mustache-twirling villains. I’m sorry to be curt but there’s really no point in conversing with people who hold such a childish outlook.
The Cooking with the (Silent) Stars series is the most expensive and time-consuming series on the site. It involves purchasing ingredients, preparing them, taking photos and videos and finally writing up the article. In order to minimize expense and time, I try to plan out cooking days. Basically, I choose recipes with overlap in ingredients and then I get cooking.
In June, I ended up house-sitting for a friend. Their house is relatively remote and it was just me and the dog. I took it as an opportunity to make some of the weirder foods in the cookbook. I purchased ingredients and had a marathon cooking session. My tummy did not appreciate it, believe you me, but I ended up with a fat selection of cooking posts all ready to go. I still have several in reserve and you will be seeing them over the next few weeks.
Taking the plunge
So, maybe you have decided to try daily blogging. I hope knowing my method has helped you. Here is one more piece of advice, one I give to all would-be bloggers.
Before taking on the task of a blog, don’t post anything yet. Instead, write as though you already have a blog and save those posts. This will allow you to see if you are able to maintain a regular post schedule and it will give you a nice collection of posts to share if you do decide to launch.
If you are a blogger who wants to pump things up to daily posting, try keeping your current schedule (whatever it is) and also writing the number of posts you would need for daily blogging. Test drive this for a month and see how you do. If you decide that it’s not for you, fine. You have a stack of posts in your reserve and no harm was done. If you decide that it is something that you would like to continue, make an announcement that you are adopting a daily post format and get cracking!
I hope all of this has clarified how the blog runs behind the scenes. Thanks for reading!